Project Overview
CLIENT
Humane Factors
BRIEF
New brand id, business card and website
CONCEPT
The concept for this logo came from the client's background as military pilots. The mirror reverse "E" in Humane is used to create an"X" to represent human error and stop drawn from the business name composition HUMAN - E - FACTORS. The shadow indicates that human error can be hidden or obvious, obscured or clouded. The bars wither side of the "X" represent an equal sign to link to Humane Factors as the solution to overcome error challenges. The shape reflects a bi plane / box kite to provide the connection to the aviation industry the source of knowledge and experience of the business consultants. The remedy for human error is elemental as shown by the logo in simple line diagram and dashed line.
Humane Factors
BRIEF
New brand id, business card and website
CONCEPT
The concept for this logo came from the client's background as military pilots. The mirror reverse "E" in Humane is used to create an"X" to represent human error and stop drawn from the business name composition HUMAN - E - FACTORS. The shadow indicates that human error can be hidden or obvious, obscured or clouded. The bars wither side of the "X" represent an equal sign to link to Humane Factors as the solution to overcome error challenges. The shape reflects a bi plane / box kite to provide the connection to the aviation industry the source of knowledge and experience of the business consultants. The remedy for human error is elemental as shown by the logo in simple line diagram and dashed line.
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