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HUMANE FACTORS


"FACTORING THE HUMAN INTO WHAT IT IS YOU DO"

​ADAM TURNER

Project Overview

CLIENT 
Humane Factors

BRIEF 
New brand id, business card and website

CONCEPT
The concept for this logo came from the client's background as military pilots.  The mirror reverse "E" in Humane is used to create an"X" to represent human error and stop drawn from the business name composition HUMAN - E - FACTORS. The shadow indicates that human error can be hidden or obvious, obscured or clouded. The bars wither side of the "X" represent an equal sign to link to Humane Factors as the solution to overcome error challenges.  The shape reflects a bi plane / box kite to provide the connection to the aviation industry the source of knowledge and experience of the business consultants. The remedy for human error is elemental as shown by the logo in simple line diagram and dashed line.
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  • Home
  • PORTFOLIO
    • BRAND ID >
      • MOP
      • BORAN
      • CONNECT
      • MONOGRAM
      • FLORA
      • HUMANE FACTORS
      • SOULBIRD
      • CREST
    • ILLUSTRATION >
      • ANZAC NRL JERSEY 2020
      • ART DECO
      • NARNIA
      • TOMORROWLAND
      • 42 DEGREE SOUTH
      • VAN DIEMANS LAND
      • JOURNEY TO MARS
    • ART >
      • WASHED UP
      • NAUTILUS
      • GYMEA LILY
      • PINECONES
      • PAWTRAITS
    • PHOTOMEDIA >
      • SHELLS
      • COASTAL
      • SEAGLASS
    • DESIGN SERVICES >
      • TIGERS
      • TIGRESSES
      • MAGPIES
    • PUBLISHING >
      • ILLAWARRA
      • MCA
      • SEA DRAGON
  • ABOUT
  • CONTACT