GRAPHITE DESIGN COAL COAST
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VIRGIN AUSTRALIA CONNECT

"WE GET IT, WE LISTEN AND WE CARE"
​ADAM TURNER

Project Overview

CLIENT 
Virgin Australia Connect Peer Support Program

BRIEF 
This project involved the creation of a new logo, brand identity, marketing collateral (brochure, poster, card, presentation) and website to help launch and operate the Virgin Australia Connect Peer Support Program. The program needed to be separately branded from Virgin Australia to illustrate the independence of the program to facilitate connections.  The Connect website www.connectpeersupport.org is currently in work. 
 I worked under the mentorship of Sam Garrard an experienced Graphic Designer. 

CONCEPT 
The logo design incorporates two overlapping rectangular speech markers to indicate the two way conversation. The word connect has 3 bars for the "E" to signify an eagle wings and pilot rank. There is a silhouette of an aircraft is placed within the "O". The bottom of the"T" is a semi colon the universal symbol of hope and represents a conversation that could have ended but did not. Company  imagery could not be used so I sourced suitable stock imagery that represented the pilot target audience, selecting images that illustrating that there are challenges but importantly that they can be overcome with help from peers.

SOURCE IMAGERY 
Adobe Stock licensed through Adobe Creative Suite Subscription.
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CONNECT LOGO

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CONNECT LOGO VARIATIONS
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CONNECT POSTER

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CONNECT CARD FRONT 
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CONNECT CARD BACK

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CONNECT MINI CARD FRONT
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CONNECT MINI CARD BACK

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CONNECT BROCHURE FRONT 
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CONNECT BROCHURE BACK
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CONNECT SEMI COLON PATTERN BLOCKS
​SHAPE OF A PROPELLOR SHOWING MULTIPLE CONVERSATIONS AND GRID OF STEPS AND DIFFERENT LAYERS TO RECOVERY
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CONNECT ALTERNATE CONCEPTS PAGE #1
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CONNECT ALTERNATE CONCEPTS PAGE #2

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  • Home
  • PORTFOLIO
    • BRAND ID >
      • MOP
      • BORAN
      • CONNECT
      • MONOGRAM
      • FLORA
      • HUMANE FACTORS
      • SOULBIRD
      • CREST
    • ILLUSTRATION >
      • ANZAC NRL JERSEY 2020
      • ART DECO
      • NARNIA
      • TOMORROWLAND
      • 42 DEGREE SOUTH
      • VAN DIEMANS LAND
      • JOURNEY TO MARS
    • ART >
      • WASHED UP
      • NAUTILUS
      • GYMEA LILY
      • PINECONES
      • PAWTRAITS
    • PHOTOMEDIA >
      • SHELLS
      • COASTAL
      • SEAGLASS
    • DESIGN SERVICES >
      • TIGERS
      • TIGRESSES
      • MAGPIES
    • PUBLISHING >
      • ILLAWARRA
      • MCA
      • SEA DRAGON
  • ABOUT
  • CONTACT