Project Overview
CLIENT
Into Nature Occupational Therapy
BRIEF
This project involved a new logo and future website. Design colours - cool calming greens; style/messages - unique , differnt to norma / instititions, outdoors, natural, organic; strong; supportive; market - teens and parents, adults; sability to self funded care choices.
CONCEPT
Use of gum tree to represent stength, nature, local environment, stages of process staring to small to getting bigger and stronger mature. Source a tree found in the escarpment drawn from life, in a place where there are many walks. The trunk like a pole to help support make the movement forward and upwards easier like a mentor who faciliates the OT. .A pathway a journey of recovery, leading to new places experiences, uncrowded, calm qiet places to help be one with surroundings. The mountains to climb to ascent into wellness, achievement, growth. The circle for the O in OT with the T formed by the trees and horizon
Into Nature Occupational Therapy
BRIEF
This project involved a new logo and future website. Design colours - cool calming greens; style/messages - unique , differnt to norma / instititions, outdoors, natural, organic; strong; supportive; market - teens and parents, adults; sability to self funded care choices.
CONCEPT
Use of gum tree to represent stength, nature, local environment, stages of process staring to small to getting bigger and stronger mature. Source a tree found in the escarpment drawn from life, in a place where there are many walks. The trunk like a pole to help support make the movement forward and upwards easier like a mentor who faciliates the OT. .A pathway a journey of recovery, leading to new places experiences, uncrowded, calm qiet places to help be one with surroundings. The mountains to climb to ascent into wellness, achievement, growth. The circle for the O in OT with the T formed by the trees and horizon
The logo
Logo variations options
Infographics
Thumbnails Concept Development
